Recruiting Talent With Facebook Advertising
Is it possible that finding targeted talent can be done easier, cheaper and more effective than using online job sites or job recruiters? Consider using Facebook advertising [...]
Social Security (Nothing To Do With Retirement Benefits)
Recently, we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access allowed him [...]
Social Media Marketing in B2C vs. B2B Environments
When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, [...]
Which Social Media Metrics Matter Most?
Which Social Media Metrics Matter Most? When it comes to social media metrics, there are hundreds that you could be analyzing but which ones are necessary for [...]