SEO vs. SEM
Before we dig too deep into this topic, let's establish some definitions: SEO - Search Engine Optimization according to Wikipedia, is the process of improving the visibility of [...]
Why You Need To Engage In Your Online Marketing
Ask an online marketer what frustrates them the most about reaching customers and prospects online and you are likely to hear: Growing a network and lists Moving [...]
What To Do (and not to do) With Social Media
Many of our clients ask why they should use social media. It's one of the most common questions I get. For some, they have used it in [...]
Five Steps to Creating a Social Media Strategy
Whether you are new to the game or trying to play catch up, a comprehensive strategy is a must when looking to insert social media into your [...]